WTB, HAF, WTF? Acronyms and jargon, busted

Modified on Sat, 04 Feb 2023 at 01:37 PM

As with any community, there are some acronyms and lingo that get used a lot around here, and when you’re new, it might as well be a different language. So, here are the most common ones, explained. If you’ve used forums before, or are an old hand in the IM industry, some of these will be familiar. But for those who are entirely new, it’s handy to know what they all mean.

Edit 29 April 2019: You guys have come up with some great suggestions to add to the list, so I've updated this post accordingly. Thanks to @Takurah, @shafi432, @Davidnike, @Bruno Adas, @AUSTINS.CLUB, @BrainAkeju, and @reuse for your contributions.


AMA: Ask Me Anything

AMP: Accelerated Mobile Pages

AR: Alexa Rank

BHW: BlackHatWorld

BL: Backlinks

BST: Buy Sell Trade (this is the old name for Marketplace threads)

BTC: BitCoin

CF: Citation Flow

CPA: Cost Per Action

CPC: Cost Per Click

CTR: Click Through Rate

DA: Domain Authority

EAT/TEA: Expertise, Authority, & Trust

EPC: Earnings Per Click

FM: Flow Metrics

HAF: Hire A Freelancer

IM: Internet Marketing

IMO: In My Opinion

JV: Joint Venture

LF: Looking For

OP: Original Poster

ORM: Online Reputation Management

PA: Page Authority

PBN: Private Blog Network

PPC: Pay Per Click

PPI: Pay Per Install

PV: Phone Verified

PVA: Phone Verified

RD: Referring Domain

REQ: Required

SEO: Search Engine Optimisation

SERP: Search Engine Results Page

SMM: Social Media Marketing

TAT: Turnaround Time

TF: Trust Flow

TTF: Topical Trust Flow

WTB: Want To Buy


Conversation: This is what we call private messages. So if you want to send a PM, you need to start a conversation.

Marketplace thread: For $30 you can create a thread to sell your service.

Mod: short for moderator - the volunteers and staff who keep BHW in line.

BHW guide: https://www.blackhatworld.com/seo/wtb-haf-wtf-acronyms-and-jargon-busted.1038215/

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