WTB, HAF, WTF? Acronyms and jargon, busted

Modified on Tue, 25 Mar at 2:29 PM

As with any community, there are acronyms and lingo that get used a lot and when you’re new, it might as well be a different language! So, here are the most common ones, explained. If you’ve used forums before or are an old hand in the IM industry, some of these will be familiar. But for those who are entirely new, it’s handy to know what they all mean.

Thanks to @Takurah, @shafi432, @Davidnike, @Bruno Adas, @AUSTINS.CLUB, @BrainAkeju, and @reuse for your contributions.

Acronyms

AMA: Ask Me Anything
AMP: Accelerated Mobile Pages
B2B: Business to Business
B2C: Business to Consumer
BHW: BlackHatWorld
BL: Backlinks
BR: Bounce Rate
BST: Buy Sell Trade (this is the old name for Marketplace threads)
BTC: BitCoin
CF: Citation Flow
CPA: Cost Per Action
CPC: Cost Per Click
CPL: Cost Per Lead
CPM: Cost Per Mille (Cost Per Thousand Impressions)
CTA: Call to Action
CTR: Click Through Rate
CR: Conversion Rate
CRO: Conversion Rate Optimization
CX: Customer Experience
DA: Domain Authority
DM: Direct Message
DN: Domain Name
EAT/TEA: Expertise, Authority, & Trust
EPC: Earnings Per Click
ESP: Email Service Provider
FM: Flow Metrics
GA: Google Analytics
HAF: Hire A Freelancer
IM: Internet Marketing
IMO: In My Opinion
JV: Joint Venture
KPI: Key Performance Indicator
LB: Link Building
LF: Looking For
LTV: Lifetime Value
MQL: Marketing Qualified Lead
NPS: Net Promoter Score
OP: Original Poster
ORM: Online Reputation Management
PA: Page Authority
PBN: Private Blog Network
PPC: Pay Per Click
PPI: Pay Per Install
PV: Page Views
PVA: Phone Verified
RD: Referring Domain
REQ: Required
ROAS: Return on Ad Spend
ROI: Return on Investment
SaaS: Software as a Service
SEO: Search Engine Optimisation
SEM: Search Engine Marketing
SMB: Small and Medium-sized Business
SLA: Service Level Agreement
SERP: Search Engine Results Page
SMM: Social Media Marketing
TAT: Turnaround Time
TF: Trust Flow
TTF: Topical Trust Flow
UI: User Interface
UX: User Experience
WTB: Want To Buy

Jargon

Marketplace thread: You can submit a marketplace thread for approval in order to sell your service/product. You can find out more about that here: How to Post a Marketplace Thread | BlackHatWorld. The approval process is explained here: The Review Process Explained | BlackHatWorld

Mod: Short for moderator - the volunteers and staff who keep BHW in line.